Investigating the Factors Influencing the Use of Cloud Computing

Cloud computing technology is a new computing paradigm phenomenon that has recently received a significant attention by several research studies. However, the previous works have concentrated on the adoption of this technology and limited studies focused on the factors influencing the intention to use it. Therefore, the proposed study developed a model to figure out these factors. This study used an online questionnaire to collect data. A total of 712 responses were received. Structural equation modelling was employed by using SmartPLS 3 software to analyse the collected data. The findings of this study indicate that awareness, user readiness, and satisfaction are important factors related to the use of cloud computing, while privacy seems to have no significant influence on the use of this technology.

Thus, this study recommends users to attend courses and workshops to garner knowledge and understanding of cloud computing and hence become appropriately qualified to use it. Moreover, such courses and workshops will provide users with methods and techniques to protect their privacy, which should be given priority attention.