سلوك المستهلك الوقائي حيال جريمة الغش التجاري

Abstract

The study aims to identify the nature of the Arab consumer’s preventive behavior towards f commercial fraud. It identifies the consumer’s preferences of the nature of goods and the preventive measures that the consumer takes while buying a commodity. It also explores whether the Arab consumer’s behavior contributes towards protecting them from commercial fraud or it contributes towards them being victims of commercial fraud. The study uses a descriptive approach. The study community was consumers in the Kingdom of Saudi Arabia, which ranks fifteenth in the world in terms of the purchasing power, according to the World Bank’s 2017 estimates. The study uses quantitative and qualitative tools to collect information. These tools are an electronic questionnaire used to collect information through an available sample of shoppers from major busy commercial centers, in Eastern, Western, and Central Riyadh, the capital, with a volume of 180 respondents. The study also used. the interview tool with an intended sample of shoppers in three major busy shopping malls in Riyadh). The results indicated a weak protective behavior for the Arab consumer and the scarcity of their tendencies towards commodity preferences. The study also revealed a medium level (sometimes) in adopting preventive measures while purchasing goods. In addition, there were no statistically significant differences according to the subjective and demographic characteristics of the respondents, with the exception of those of high income.